CRM Customer Insights and Email Manager (m/f/d)

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Our mission

We are proud supporters of storytellers. Every toy we develop is made to the highest level of quality, detail and authenticity so that they can instantly spark the stories in children.

Come and be part of our great, growing team. We are Schleich: the glorious, premium brand which has doubled its turnover in just 5 years, fueled by creativity, curiosity and a lot of fun.
We are offering a brand new office location, flexibility and a high degree of trust and empowerment. Driven by an overwhelming strategic growth agenda and backed up by a global equity firm we are almost ready for the future, missing just one important link:

CRM Customer Insights and Email Manager (m/f/d)
in Munich

Your core tasks

  • Ownership of our CRM strategy and its according performance
  • Establish a CRM strategy and communication concept and drive its end to end implementation.
  • Drive the next level of Marketing automation forward.
  • Derive insights from onsite user flow and customer & shopper journeys through our online shops.
  • Actively drive great user and customer experience onsite according with our brand communication strategy and
    e-commerce objectives.
  • Ownership of successful new customer acquisitions onsite and newsletter registrations
  • Build a targeted communication concept according to identified customer audience segments. Identify and implement supportive technologies for optimal customer experience and repeat business.
  • Partnership management
  • Lead on newsletter and emailing strategy with automation and personalization. Drive the implementation with the corresponding technology.
  • Delivery of data-driven analyses, derived insights and reports on our CRM measurements’ success. Drive optimization cycles for achieving best practices with regard to business objectives and the conversion funnel. Responsibility of KPI driven performance for this business area.
  • Support Schleich Marketing and Sales projects and the Schleich digital transformation agenda.
  • Ongoing push for customer satisfaction, higher shopper conversion and innovation, with a pro-active mindset for growth - in your own area and for Schleich overall

Your profile

  • You have a Bachelor’s degree in (Digital) Marketing, Communications, Business Management, e-commerce & CRM.
  • You have gathered a broad experience as a CRM Manager (minimum 3-5 years) in a digital marketing and brand context.
  • You have advanced knowledge of CRM technologies, PIM, PXP and Google Analytics.
  • You show a highly analytical approach and are KPI driven.
  • Your daily jargon runs on engagement, acquisition, conversion, retention, re-targeting, cross-sale, mobile UX, A/B testing, Marketing automation, personalization, branding & more.
  • Knowledge of newsletter tools as well ESPs is required. Optional: Photoshop, HTML, CSS.
  • Strong collaboration skills, both with internal teams and external agencies are required.
  • You speak both Business German and English fluently – including excellent copy-writing skills.

Our offer

  • You will become part of a growing company with performance-related pay and attractive conditions.
  • You can expect an open and cooperative corporate culture with flat hierarchies and fast decision-making processes.
  • We support you in the best possible way with intensive training and constantly accompany your development.
  • We offer you exciting tasks in an international environment with plenty of scope for creativity.
  • Team spirit is important to us! You can expect an open-minded team and fun at work and with our products.

Would you like to grow with us and accompany the wonderful journey of our company?

Then we look forward to receiving your detailed application! Please apply online only - it's quick and easy and ensures the protection of your personal data.