Digital Content Marketing Manager - SEO & Campaigns (m/f/d)

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Our mission

We are proud supporters of storytellers. Every toy we develop is made to the highest level of quality, detail and authenticity so that they can instantly spark the stories in children.

Come and be part of our great, growing team. We are Schleich: the glorious, premium brand which has doubled its turnover in just 5 years, fueled by creativity, curiosity and a lot of fun.
We are offering a brand new office location, flexibility and a high degree of trust and empowerment. Driven by an overwhelming strategic growth agenda and backed up by a global equity firm we are almost ready for the future, missing just one important link:

Digital Content Marketing Manager - SEO & Campaigns (m/f/d)
in Munich

Your core tasks

This role is both strategic and hands on. You can become a key driver to the success story of Schleich, by driving a content marketing strategy in line with our digital brand strategy and eCommerce sales targets.
  • Take ownership of the non-paid traffic acquisition to Schleich online shops and Schleich sites overall in order to reach defined KPIs and sales targets. Focus on search engine optimization.
  • Drive and optimize user experience and conversion via onsite-search result success. Support implementation of content features such as user generated content.
  • Lead on content performance success on the Schleich site - incl. imagery, video and text: focus on storytelling and user engagement, in line with our brand strategy, and with a mobile first mindset.
  • Ensure a coherent, engaging digital brand presence of Schleich, through aligned marketing campaigns and an aligned approach to content quality within branded guidelines.
  • Maintain a B2B marketing calendar and implement digital marketing campaigns with (B2B) customers, including the provision of assets for our brand shops on retail partner sites.
  • Drive automation of rich content for retail partners via product feeds and other technology.
  • Implement campaign elements for external marketing partners, incl. co-branding campaigns.
  • Steer the content development and delivery process for key partners like Amazon: A+ pages, brand shop and SEO, search engine relevant text productions.
  • Ownership of the content on our Schleich B2B portal.
  • Responsibility for our global online brand and trademark protection and domain management, including agency management.
  • Reporting and analysis on KPIs for our content marketing success. 
  • Ongoing push for customer satisfaction, higher shopper conversion and for innovation, with a pro-active mindset for growth - in your own area and also for Schleich overall.

Your profile

  • Bachelor’s degree in Marketing, Sales, Digital Marketing, Communications, Business Management, e-Commerce or Computer Science
  • Minimum 5 years work experience
  • 3-5 years minimum experience as a Content Manager or in content marketing in a digital marketing role
  • 3-5 years minimum experience with SEO and web traffic metrics
  • Excellent copy / content writing and editing skills
  • Founded experience with content & user experience metrics
  • Advanced Photoshop skills or similar tools. Advanced Google Analytics knowledge.
  • You are familiar with the basics of common web technologies HTML5, CSS3, JavaScript
  • Basic InDesign skills
  • Optional: experience on content management platform and / or PIM - product information management - softwares
  • Strong collaboration skills, both with internal teams and external agencies required
  • Business fluent in German and English

Our offer

  • You will become part of a growing company with performance-related pay and attractive conditions
  • You can expect an open and cooperative corporate culture with flat hierarchies and fast decision-making processes
  • We support you in the best possible way with intensive training and constantly accompany your development
  • We offer you exciting tasks in an international environment with plenty of scope for creativity
  • Team spirit is important to us! You can expect an open team with team spirit and fun at work and with our products

Would you like to grow with us and accompany the wonderful journey of our company?

Then we look forward to receiving your detailed application! Please apply exclusively online – it's quick and easy and ensures the protection of your personal data.