Social Media Manager (d/f/m)

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Our mission

We are proud supporters of storytellers. Every toy we develop is made to the highest level of quality, detail and authenticity so that they can instantly spark the stories in children.

Come and be part of our great, growing team. We are Schleich: the glorious, premium brand which has doubled its turnover in just 5 years, fueled by creativity, curiosity and a lot of fun.

Are your passionate about telling stories and connecting with people, and building community? Are you inspired by the rich imaginations of children? Are you both creative-minded and data-informed? If you answered, yes to these questions, you might be a great fit for our Social Media Manager position at Schleich.  

Social Media Manager (d/f/m)
in Munich

Your core tasks

This role is creative, strategic and hands-on. You can become a key driver of the success story of Schleich by establishing and implementing a social media strategy in line with our global brand growth goals and digital brand strategy.   
  • Ownership of our social media communication and its according performance in the GAS region 
  • Co-create and establish a social media strategy, including its roll-out and implementation for Facebook, Instagram, YouTube, TikTok, Pinterest with global colleagues in the US and across Europe 
  • Drive a successful brand presence, fast growing reach and brand impact online with engaging content and campaigns 
  • Build and manage an active social media community, interact with our influencers and engage with/encourage user-generated content 
  • Support global omnichannel marketing campaigns: digital opportunities of Schleich in-store POS campaigns and road shows 
  • Partnership collaboration with our social media agencies and content producers 
  • Delivery of analyses, derived insights and reports on our social media marketing. Drive optimization cycles for achieving best practices. Responsibility for KPI driven performance for this business area. 
  • Collaborate on marketing and sales projects as a member of the Schleich brand marketing team 
  • Support of digital transformation at Schleich through working together with colleagues on campaign performance insights and campaign creative 

Your profile

  • Bachelor’s degree in (Digital) Marketing, Communications, Business Management, E-commerce  
  • Minimum 3 years’ work experience as a Social Media Manager in a digital marketing and brand context 
  • Extensive experience and knowledge of Facebook suite, including Business Manager, Instagram, TikTok 
  • Working knowledge of YouTube and Pinterest preferred 
  • Strong record of creativity in the field of social media with the ability to engage various audiences ranging from parents to children appropriately 
  • Up-to-date with the latest digital and social media trends 
  • Global mindset 
  • Strong collaboration skills, both with internal teams and external agencies required 
  • Native German speaker and business fluent in English – including excellent copywriting/ editing skills 

Our offer

  • You become part of a motivated and dynamic team in a (globally) growing company.
  • With us, you find an open culture with flat hierarchies and fast decision-making processes, where you take over responsibilities very quickly.
  • You can expect a competitive compensation package with benefits that are regularly reviewed and updated.
  • Depending on where you work, you will receive a food allowance worth up to EUR 75.00 net per month in addition to your salary; as a special goodie, there is a subsidized canteen in Schwäbisch Gmünd.
  • You personally and professionally develop yourself not only on the job, but also using an e-learning platform available for all employees.
  • Thinking about your retirement? Good! We offer you a subsidized pension scheme.
  • The kids in your family will also love that you are joining Schleich! You get discounts on Schleich products from us.
  • We subsidize your bike purchase so you can easily reach our beautiful office in the heart of Munich or Schwäbisch Gmünd.
  • To give you a break from the hustle and bustle of work, we offer you 30 days of vacation per year as well as flexible working hours.

Would you like to grow with us and accompany the wonderful journey of our company?

Then we look forward to receiving your detailed application! Please apply online only - it's quick and easy and ensures the protection of your personal data.