Head of Shopper Marketing & POS Excellence (all genders)

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Want your story to be part of our story?

When children take charming schleich® figures and playsets into their hands, they embark on adventures into wonderful fantasy worlds. Every dinosaur, every elephant, and every fairy is the beginning of an exciting new story. Our vision: Shaping storytellers for life.  And your story starts right here.
 
Let’s be inspired together by the joy of storytelling, while also continuing to tell the story of Schleich – and its journey from traditional toy manufacturer to a globally loved brand. Be part of our amazing transformation story.
 
We will support you, give you ownership, and the opportunity to work internationally and digitally in a dynamic environment. Let’s take on and master all the challenges that lie in store for us. Take the opportunity to grow with us and achieve something tangible.
 
Working at Schleich. Make your mark.

Head of Shopper Marketing & POS Excellence (all genders)
in Munich, Germany

The following adventures await you at Schleich:

  • Lead and manage a team of 6 people, overseeing their performance and development 
  • Develop and implement channel-specific in-store shopper activation strategies aligned with brand objectives
  • Define annual global promotion plans and shopper activation plans by channel and retailer
  • Manage customer coop budget and provide POS guidelines to maximize sales performance
  • Ensure delivery of objectives for Permanent, Temporary, Promotional, and Non-promotional POS by channel
  • Set global/national POS activation plans consistent with ATL investments
  • Develop and implement global/national promotional events
  • Create strategy for special products based on consumer/shopper insights and sales rationale
  • Manage relationships with creative and POS agencies, ensuring quality and cost-effectiveness
  • Collaborate with sales teams to improve product understanding and conduct educational sessions for retailers
  • Equip field sales team with effective POS tools and manage external events for strong brand representation

Your story so far: 

  • 5+ years of experience in strategic planning for in-store activities, preferably in mass-market brands and ideally with a background in diverse industries (e.g. confectionery)
  • Proven track record in POS execution excellence and collaboration with sales teams
  • Ideally you possess certifications in retail marketing or POS management
  • Experience in managing global/national POS activation plans and promotional strategies
  • Strong analytical skills with a commercial mindset and ability to evaluate promotional effectiveness
  • Excellent communication and collaboration skills, with experience in matrix organizations
  • Proficient in project and budget management to achieve optimal ROI
  • Leadership skills with a performance-driven, visionary, and growth-oriented approach
  • Fluent German and English skills written and spoken

No kingdoms nor mountains of gold, but many other rewards:

  • No two days are the same in this career like no other. Work in a dynamic, diverse environment that offers individual career and development opportunities. All our employees also have access to numerous online courses via our training platform
  • Let’s write the Schleich story together. Be part of a motivated team of people who support and inspire each other and celebrate success together
  • We aim to please. We offer an attractive, fair salary with additional benefits that are regularly reviewed and updated
  • Enjoy the benefits of a hybrid working model: 3 days in the office, 2 days remote
  • Appetising. Depending on the location, you will receive a food allowance of up to €75.00 net per month. Our Schwäbisch Gmünd site also has a subsidised canteen
  • Every hero must retire one day. That’s why we offer a subsidised pension scheme
  • You can also enjoy great discounts on our schleich® products – a great bonus for kids and adults alike
  • Save even more with corporate benefits and discover a world of exclusive discounts for various brands and activities
  • Speaking of savings, we’ll also subsidise your bicycle lease to make it easier for you to travel to our beautiful offices in Munich or Schwäbisch Gmünd
  • And what about your adventures outside of Schleich? You can count on 30 days of paid leave per year and a hybrid working model with no core working hours

 

Would you like to play a part in our story?

We look forward to receiving your online application. It’s speedy, simple, and secure – your personal data is safe with us. Your CV/resume is all we need.
 
Got questions about what the role involves? Want to check the status of your application? Alexandra will be glad to assist you further: alexandra.strenzke@schleich-s.com