POS Marketing Manager (all genders)
Want your story to be part of our story?
Let’s be inspired together by the joy of storytelling, while also continuing to tell the story of Schleich – and its journey from traditional toy manufacturer to a globally loved brand. Be part of our amazing transformation story.
We will support you, give you ownership, and the opportunity to work internationally and digitally in a dynamic environment. Let’s take on and master all the challenges that lie in store for us. Take the opportunity to grow with us and achieve something tangible.
Working at Schleich. Make your mark.
In this key role, you are responsible for the first introduction of a product into retail channels. You will shape our merchandising strategies across various channels and store formats. Your mission includes developing impactful retail and POS marketing strategies to enhance customer engagement and drive sales. You are in charge of our POS and you will create innovative merchandising principles and actionable plans. Additionally, you will monitor performance and collaborate closely with our Sales and Marketing teams to achieve results. Bring your passion for retail and become a part of our team!
The following adventures await you at Schleich:
- Retail strategy: Continuously monitor and analyze trends within the retail landscape of key markets, staying informed about the ever-evolving retailer, consumer and shopper behaviors in these regions
- POS Marketing Strategies: Develop and implement comprehensive POS marketing strategies to drive sales and enhance customer experience
- Planogram Development and Execution: Develop and implement strategic trade planograms across various channels and store formats
- Merchandising Principles: Create high-level merchandising principles tailored to different store sizes based on category management input
- POS Materials Development: Develop and implement impactful and shopper marketing-oriented POS materials
- POS System Management: Continuously improve our POS fixtures consisting of a gondola, merchandiser and backwall system, and guide its execution to maximize impact at the POS
- Operational Management: Oversee SAP workflows, budget planning, and ensure efficient operational execution with stakeholders and agencies
- Retail Partner Collaboration: Work closely with retail partners to ensure effective implementation of activation plans
- Performance Analysis (Monitoring): Track POS marketing campaigns and trade planogram performance, analyze effectiveness, and make necessary adjustments to optimize strategies
- Implementation Tracking: Track implementation success rates, document learnings, and ensure they are reported and applied
- Team Leadership: Lead a graphic designer responsible for creating sales aids materials, such as catalogues
- Internal stakeholder communication: Communicate merchandising strategies clearly with the Sales/Marketing teams and other stakeholders to ensure consistent brand messaging and implementation
- External stakeholder communication: Build a collaborative and trusted partnership with the with key retail partners and agencies
- Continuous Improvement: Continuously seek opportunities to innovate and improve shopper activation efforts while engaging in ongoing learning and refining merchandising strategies based on feedback and real-world applications
Your story so far:
- Bachelor’s Degree: In Business Administration, Marketing, Retail Management, or a related field. An advanced degree (e.g., MBA) is a plus
- Experience in Trade Marketing/POS: at least 2-3 years of proven experience in trade marketing, developing and implementing merchandising strategies and planograms
- Strategic Planning Skills: Proven track record of solution-oriented and target-driven approach with the ability to plan strategically and execute at both high and operational levels
- Analytical Abilities: Strong skills in tracking and understanding performance metrics and making data-driven adjustments – strong experience with data analytics platform such as Circana
- Communication Skills: Exceptional communication skills in both German and English with an ability to effectively engage and collaborate across diverse teams (both internal and external stakeholders)
- Operational Proficiency: Experience with SAP workflows, budget management, and coordination with stakeholders and agencies
- Leadership Experience: Demonstrated ability to lead and manage a direct report.
- Continuous Improvement Mindset: Strong focus on customer, shopper, and consumer insights, leveraging data-driven strategies to drive growth and engagement
No kingdoms nor mountains of gold, but many other rewards:
- No two days are the same in this career like no other. Work in a dynamic, diverse environment that offers individual career and development opportunities. All our employees also have access to numerous online courses via our training platform
- Let’s write the Schleich story together. Be part of a motivated team of people who support and inspire each other and celebrate success together
- We aim to please. We offer an attractive, fair salary with additional benefits that are regularly reviewed and updated
- Appetizing! You will receive a food allowance of up to 75.00 euros net per month from us
- Every hero must retire one day. That’s why we offer a subsidised pension scheme
- You can also enjoy great discounts on our schleich® products – a great bonus for kids and adults alike
- Speaking of savings, we’ll also subsidise your bicycle lease to make it easier for you to travel to our beautiful offices in Munich
- And what about your adventures outside of Schleich? You can count on 30 days of paid leave per year and a hybrid working model with no core working hours
Would you like to play a part in our story?
Got questions about what the role involves? Want to check the status of your application? Alexandra will be glad to assist you further: alexandra.strenzke@schleich-s.com
