Senior Global Brand Manager (all genders)
Want your story to be part of our story?
When children take charming schleich® figures and playsets into their hands, they embark on adventures into wonderful fantasy worlds. Every dinosaur, every elephant, and every fairy is the beginning of an exciting new story. Our vision: Shaping storytellers for life. And your story starts right here.
Let’s be inspired together by the joy of storytelling, while also continuing to tell the story of Schleich – and its journey from traditional toy manufacturer to a globally loved brand. Be part of our amazing transformation story.
We will support you, give you ownership, and the opportunity to work internationally and digitally in a dynamic environment. Let’s take on and master all the challenges that lie in store for us. Take the opportunity to grow with us and achieve something tangible.
Working at Schleich. Make your mark.
Senior Global Brand Manager (all genders)
in München
Let’s be inspired together by the joy of storytelling, while also continuing to tell the story of Schleich – and its journey from traditional toy manufacturer to a globally loved brand. Be part of our amazing transformation story.
We will support you, give you ownership, and the opportunity to work internationally and digitally in a dynamic environment. Let’s take on and master all the challenges that lie in store for us. Take the opportunity to grow with us and achieve something tangible.
Working at Schleich. Make your mark.
Senior Global Brand Manager (all genders)
in München
The following adventures await you at Schleich:
- Develop and execute comprehensive franchise strategies to achieve business objectives and increase market share
- Management of Schleich product lines and projects (3year plan)– from portfolio strategy to product range planning, including product development up to product launch
- Development of the portfolio and innovation strategy for different product line as well as continuous control and optimization of the existing range (monthly overview)
- Lead cross-functional teams to ensure successful implementation of franchise campaigns, product launches, and marketing initiatives
- Conduct market research and competitor analysis to identify market trends, consumer insights, and opportunities for franchise differentiation
- Collaborate with agencies to develop impactful Toolboxes including campaign ideas advertising material for ex TV assets and packaging design
- Monitor franchise performance metrics and analyze data to measure the effectiveness of marketing efforts and adjust strategies accordingly
- Oversee the budgeting and financial planning for global franchise Toolbox creation with respect to the media planning ensuring optimal allocation of resources
- Maintain a deep understanding of the target audience and continuously refine the franchise’s positioning to meet their evolving needs
- Act as the franchise ambassador, ensuring consistent messaging and franchise representation across all touchpoints
- Build and maintain strong relationships with external partners, agencies, and stakeholders to support brand objectives
- Provide mentorship and guidance to junior team members, fostering a collaborative and high-performing work environment
Your story so far:
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus
- Proven track record of at least 5 years in brand management, preferably in a similar industry
- Strong strategic thinking and analytical skills with the ability to translate data into actionable insights
- Exceptional project management abilities, with a keen eye for detail and the ability to manage multiple projects simultaneously
- Demonstrated experience in developing successful brand campaigns and product launches
- Excellent communication and presentation skills, both written and verbal
- Proficient in utilizing market research tools and techniques to make data-driven decisions
- Team-oriented with strong leadership qualities and the ability to foster a collaborative work environment
- Creative thinker with a passion for innovation and staying ahead of industry trends
- Experience in managing budgets and financial planning for marketing activities
No kingdoms nor mountains of gold, but many other rewards:
- No two days are the same in this career like no other. Work in a dynamic, diverse environment that offers individual career and development opportunities. All our employees also have access to numerous online courses via our training platform.
- Let’s write the Schleich story together. Be part of a motivated team of people who support and inspire each other and celebrate success together.
- We aim to please. We offer an attractive, fair salary with additional benefits that are regularly reviewed and updated.
- Appetising. Depending on the location, you will receive a food allowance of up to €75.00 net per month. Our Schwäbisch Gmünd site also has a subsidised canteen.
- Every hero must retire one day. That’s why we offer a subsidised pension scheme.
- You can also enjoy great discounts on our schleich® products – a great bonus for kids and adults alike.
- Speaking of savings, we’ll also subsidise your bicycle lease to make it easier for you to travel to our beautiful offices in Munich or Schwäbisch Gmünd.
- And what about your adventures outside of Schleich? You can count on 30 days of paid leave per year and a hybrid working model with no core working hours.
Would you like to play a part in our story?
We look forward to receiving your online application. It’s speedy, simple, and secure – your personal data is safe with us. Your CV/resume is all we need.
Got questions about what the role involves? Want to check the status of your application? Alexandra will be glad to assist you further: alexandra.strenzke@schleich-s.com
Got questions about what the role involves? Want to check the status of your application? Alexandra will be glad to assist you further: alexandra.strenzke@schleich-s.com
